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Evan Laird Reading Tribe of Mentors

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“Whether you think you can or you think you can’t, you’re right.”

– Henry Ford

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Partner | Lead Developer

Started out as one website project for my best friends’ Uncle has turned into our full-time company. Over a year later here we are, planning to travel the world while scaling our digital marketing agency.


  • 100% bootstrapped and profit positive from day 1
  • Increased AstroInsulation.com’s web leads by over 500% leading to over $50k in revenue
  • Gained HookedUpInstalls.com over 90 website leads in the first two months after website redesign

IT Intern (Application Developer)

Moved across the country (Milwaukee -> New York) to join the largest technology company in the world. Taking a key role in an international team working on udpating Global IBM to a new and improved cloud-based HRM system.


  • Designed, developed, and deployed 3 internal websites viewed by over 50k Global IBMers
  • Certified as an IBM iOS Designer, Design Thinker, and Agile Development Explorer

Founder | iOS Developer

My first venture into Entrepreneurship that got me hooked. Started just as an app idea to improve dates and make life more spontanious, from there took me on a wild journey that I’m forever thankful for.


  • Self-Taught iOS Development – building out GoEat in Swift
  • Spring 2016 Launch Pad Scholar (Startup Accelerator)
  • Finalist in 3 (2 national) Business Plan Competitions
  • Featured in Digital Trends, Launch Ticker, and first page of Product Hunt.

Corporate Banking Intern

My second internship and first one inside of corporate America. Got a mix of experiences of the banking industry from the ground (inside the branches) as well as from up top (working directly under a VP).


  • Mastered Excel while mining data to show branch trends, forecasts, and past performance
  • Presented research to VP’s and upper management, providing actionable recommendations
  • Recommendations saved Associated Bank over $1.1 million annually


My Story

Throughout high school, I played basketball and football but never truly took my health and fitness seriously. Constantly reminded by my peers how chubby I was and how I was the fattest player on the basketball team. That all changed freshman year of college (2014) when I started to care how I looked and felt. I feel in love with exercise and the weight room from then on out.

Starting junior year (2017), I finally starting taking dieting seriously. I researched, read books, and listened to podcasts ultimately testing my assumptions and putting different diets to the test. Now continuously pushing my body and diet to the limits to optimize others bodies and minds as well as my own. I’ve also set out to be as trustworthy as possible with any fitness advice I give by becoming a certified personal trainer and sports nutritionist. Overall, I’ve lost over 50lbs, dropped below 8% body fat, and increased my max bench (and almost every lift) over 100% in less than 3 years.


Certified Personal Trainer


Certified Sports Nutritionist


“If you don’t like where you are, change it!”

My Transformations






My Fitness Company – Founder Fitness

Our goal is to make getting fit and living a better more fulfilled life as painless, worry-less, and affordable as possible. Founder Fitness is coming out with E-books, training routines, diet programs, and much more. The best part? It’s all pay what you want! So it fits perfectly in your fitness budget whatever it may be!


Formal Education

Hartford Union High School

Class of 2014


Graduated with Honors

Captain of basketball team




Dean’s List 3 semesters

3.8 Business GPA


Class of 2017


BBA | IT Management

3.8 Cumulative GPA

Self Education



My Quick Story – How I Changed My Life

Born and raised in the Milwaukee, WI area, I grew up in an average Midwestern town in a middle-class household. Growing up I was an average athlete, doing average in school, and just sliding by. During my freshman year of college, I spent my first semester and half slacking, failing classes, and became a heavy drinker and smoker to deal with my problems.

Near the end of that year, I had a sudden realization. I didn’t want to be average, I fucking hate that word. And I needed to turn my life around. I went cold turkey on drinking and drugs. Started spending my afternoons in the library instead of behind the TV playing video games. Over that next year I:

  • Turned all my grades around from Ds to As
  • Read over 25 business/economics/self-help books
  • Became an officer in CEO (Collegiate Entrepreneurs Organization)
  • Taught myself programming (swift) to create my own startup

None of this is to brag. But to show you that if you don’t like where you are in life, you can also change it. It just takes time and a little determination. Feel free to contact me if you need help, advice, or some motivation. It’s my goal to help as many people as possible.

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